Author Archives: David J. Krieger

About David J. Krieger

PhD University of Chicago. Habilitation 1. Science of Religions, University of Lucerne, Switzerland, Habilitation 2. Communication Science, University of Lucerne, Switzerland. Co-Director Institute for Communication & Leadership IKF, Lucerne. Focus: Hermeneutics, Systems Theory, Network Theory, Semiotics, Intercultural Communication, New Media, eSociety

Searching for Google or What is a Filter?

Ever since Clay Shirky (https://www.youtube.com/watch?v=LabqeJEOQyI) proclaimed that there is no such thing as information overload, there’s only filter failure, the role of filters in the network knowledge economy has taken center stage. With over 3 billion searches per day, Google’s search engine is probably the most used filter in the world. Google’s PageRank algorithm – and 250 other criteria that are much less publicized – seem to work so well for filtering that knowledge out of the ocean of information in the web that is relevant and reliable for our questions and concerns that we have come to believe that Google is presenting us a complete and unbiased view of the world. We tend to forget that there is indeed a problem of filter failure and that perhaps no filter, not even the algorithm searching for Google, can be a mirror of the world.

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If Facebook were a Nation

With 1.35 billion active users (3rd qt. 2014), Facebook is now as big as China. If we include other social media, such as Twitter, Goggle+, YouTube, Instagram, etc., we seem to be witnessing an unprecedented migration into a networked social sphere that demands rethinking of topics such as globalization, transnational publics, global governance, and international relations. It will be objected that these topics have to do with real politics, with economics, war, terrorism, ecological threats, and issues of justice. However, it would perhaps be too hasty – considering the role that social media have played in political initiatives throughout the world – to assume that global communities of social media users are not also concerned with these issues and do not make a difference in the world of real politics. Traditional political theory is going through a crisis. Politics has always been the prerogative of sovereign nation states. Only citizens of a constitutional state were thought to be capable of political action, that is, participation in processes of deliberation and decision making with regard to the common good. Politics belongs in the domain of what Habermas called the “public sphere.” The public sphere is that social domain in which private individuals come together to freely and equally deliberate matters of common concern. In democratic societies the better argument and not violence or coercion legitimates governance. If legitimate and effective governance is only possible within the boundaries of a constitutional state, where rule of law and democratic procedures are established, what happens to the public sphere in a global network society? Globalization means that almost all important problems go beyond national borders. It means that the “emergence” of supra-national moral obligations such as Human Rights and global governance institutions such as the UN place the traditional idea of state-based politics in question. Globalization leaves the public sphere, it would seem, without a home.

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Building, Dwelling, Thinking in the Network Society

Heidegger’s definition of space (in Building, Dwelling, Thinking) is unusual and thought provoking. Things don’t exist in space, they are space, that is, they exist by making space.  In Heidegger’s view things are not mere objects lying about out there in the world waiting to be stumbled over or discovered, they are active. Things open up places in which humans dwell. Heidegger uses the example of a bridge. The bridge doesn’t merely connect the banks of a river, it lets them appear as banks from out of an anonymous and undifferentiated nature. Not only that, it creates a relation between the banks of the river and the surrounding land. They are “gathered” together as places of crossing, places of meeting, of communication, and of commerce. Such activities, or as architects would say, programs, are made possible by constructions of all kinds; roads, checkpoints, watchtowers, shops, houses, etc. Each thing, each building allows certain activities to “take place.” Buildings create places to live, to do business, to produce or sell goods, to learn, and much more. These constructions are not simply put into an abstract Cartesian space that was somehow already there. Buildings not only take up space, they make it appear and open it up for human dwelling.

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Architecture and the Space of Flows

Architecture is becoming more reflective. Not because architects are theorizing more about what they do – they have always done this –, but because the conditions of the possibility of architecture are themselves becoming an object of architectural design. Stan Allen’s post-semiotic architecture of infrastructures is an example. According to Allen (Infrastructural Ubanism), “Under the dominance of the representational model, architecture has surrendered its capacity to imagine, to propose, or to construct alternative realities.” (50)  This implies a new program for architecture in which design does not exhaust itself in autonomous, representative buildings, but is concerned primarily with “the production of directed fields in which program, event, and activity can play themselves out.” (52) Concretely, Allen is talking about infrastructures, that is, not specific buildings, but “the site itself…the conditions for future events…the construction of surfaces, the provision of services to support future programs, …the establishment of networks for movement, communication, and  exchange.” (54) All these things such as transportation systems, energy grids, communication networks, and so on can be seen as the conditions of the possibility for architecture in the sense of objects and buildings. For readers of Castells’ Information Society this sounds a lot like what Castells calls the “space of flows,” that is, the hardware and software that creates a global network of simultaneous action beyond any local places, traditions, cultures, and identities. Although Castells has not entirely given up the conflict and even contradiction between the global and somewhat virtual space of flows on the one side and the physical and fragmented space of places, he has come to recognize the role of architecture in “making places in the space of flows” (Space of Flows, Space of Places: Materials for a Theory of Urbanism in the Information Age, in The Cybercities Reader ed. S. Graham, 2004). Castells cites such projects as Gehry’s Guggenheim Museum in Bilbao, Calatrava’s bridges, telecommunication towers, airports, Moneo’s AVE station in Madrid, and Koolhaas’s Lille Grand Palais. Many other multipurpose megastructures in the form of transportation or communication hubs could be added to the list. In these structures what is designed is infrastructure, the network of the network society. It is not place but flow that is the “object” of architectural design. It is the flow that becomes the place we live, work, play, shop, etc. Contrary to Castells opposition between flow and place, what these examples show is that it is the space of flows that is becoming the place in which we live, work, and construct our identities.

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The New Media Revolution

The “transcoding” (Manowich) of society along the lines of digital media and computer networks can be considered revolutionary. One of the important consequences of the digital media revolution is the transformation of age-old communication structures. Human society has long been structured by either one-to-one interaction or, as soon as the number of people involved in interaction no longer permits everyone to speak to everyone, by one-to-many, that is, top-down, hierarchical communication. The digital communication revolution may be considered a revolution precisely because asymmetric, one-to-many communication and the hierarchical social structures which for centuries have been a precondition of cooperative action in larger groups is no longer the only means of constructing social order and in many areas is becoming increasingly inefficient. Above the level of face-to-face interaction, that is, on the levels of groups, organizations, institutions, and social systems, communication need no longer be hierarchical. The affordances of digital media modify the spatial and temporal parameters of communication such that it has now become possible for communication to take place in the mode of many-to-many, whereby, as Actor-Network Theory points out, not only human, but also non-human actors participate in communication. This means that social structures must no longer be vertical processes for producing, distributing, and controlling information.

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