Memes are cultural DNA, that is, the elements of cultural code that generate the world that characterizes a particular culture, a particular time, a particular civilization. They are the basic ideas informing a world view, articulating the values and norms that people accept as true. Memes are the design elements of a culture.

Listed below are some of the most important memes of the global network society, a society that is now emerging from the digital transformation that characterizes our world. These are new memes for a new world.

1. Information: One of the most important memes of the global network society is the idea that the world consists of information and not of things. Information is a relation and a process and not a substance, an individual entity, a bounded individual. A world of information is a world of relations and not of things.

2. Networking: Because Information is relational, it exists in networks. But networks are not things. Otherwise, we would simply have collective things instead of individual things, similarly to the way we talk about organizations instead of individuals. Networks are neither organizations, nor individuals. They are neither things nor collections or compositions of things. Networks are processes of making relations, associations, connections. One should speak of networking as a verb instead of network as a noun. Networks are not bounded systems operating to maintain their structures. They are dynamic, changing, and flexible. Human beings as well as everything else in the world are informational processes and therefore exist as networks, that is, they are ongoing, historical processes of networking. Systems are becoming networks.

3. Emergent Order: Information (and networking) is a level of emergent order above the levels of matter and life. Just as life emerged from matter, so information emerged from life. And just as life is neither reducible to matter nor can it be derived from it, so information is neither reducible to life, nor can it be derived from it. Information is therefore not cognition in the brain or a mental state. The brain does not use information. The brain is an organ of the body that is used by information. Information is a form of being in its own right and of its own kind.

4. Integration: The physical and biological substrates are integrated into information. This is the principle of integration, which states that higher levels of emergent order integrate lower levels, that is, they are more complex and variable then lower levels. This implies that with the emergence of information, matter and life have become informational processes. Just as life can do things with matter that matter could not do on its own, so can information do things with matter and life, that they cannot do on their own. The emergent nature of information and consequent integration of matter and life is why science and technology are possible.

5. Common Good: Information is a common good, a common pool resource, which implies neither that it cannot be monetized nor that it cannot be administratively regulated. It is regulated and monetized as a common pool resource within governance frameworks that are certified and audited by government. Since information is not a bounded entity, a thing, it cannot become private property. Western industrial society is based on the belief in individuals who own property.

6. Global Network Society: Society is no longer Western industrial society, but a global network society. Nation states will be replaced by global networks. Individuals and organizations are becoming networks that are not territorially defined. Society is not a group of individuals, but a network of networks. There is nothing outside of society. Nature is part of society. The integration of matter and life into information makes society all-encompassing. The world is society.

7. Governance: Society is most effectively regulated by governance instead of government. Governance is self-organization, or non-hierarchical organization. In the global network society hierarchies are inefficient and illegitimate. Decisions are made on the basis of information and not on the basis of a position in a hierarchy.  

8. Design: Governance is by design, which means, it is constructed by design processes which are guided by the network norms generating social order. Design means that networking can be done in a good or bad way. The good ways of networking can be described as network norms.

9. Network Norms: The network norms are: connectivity, flow, communication, participation, transparency, authenticity, and flexibility. These are the values and norms of the global network society.

10. Computation, Computationalism, Computational Paradigm: Information is not to be equated with digital information that can be processed electronically by computers. The computer should not be used as a metaphor for understanding either the brain or society. The brain is not a computer. Society is not a computer. A computer is a computer, and nothing else. Digital information or electronic information processing is a derivative form of information that arose late in the history of society and is dependent upon and embedded in many non-digital networks that have developed over thousands of years. Nonetheless, if computation is understood very generally to be the iterative application of simple rules to information out of which more complex forms of information arise then networking in all its forms can be considered to be computation. This general definition of computation is independent of the computer and can therefore be used as a definition of networking. Intelligence is networking. Artificial intelligence is electronic information processing.